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Garnering new customers, deepening relationships

Bpost bank wants to attract new customers and sell a broader portfolio of products to existing customers. To help the bank achieve its goals, Xplore Group implemented the Adobe Campaign solution within Adobe Marketing Cloud.

With approximately 1,1 million customers, bpost bank is Belgium’s fifth largest retail bank. The bank’s most popular products are savings and checking accounts, as well as ATM services and bill payment. Its goal is to expand customer relationships beyond savings and checking accounts, to include investments, credit cards and mortgages.

 

Adobe Campaign is the bank’s foundation for orchestrating campaigns and integrating data to provide a single view of each customer and personalize interactions across channels. bpost bank needed a cohesive solution for both campaigns and customer relationship management. Xplore Group implemented Adobe Campaign, exceeding the capabilities the bank needed – at the right price.

 

Bpost bank investigated several solutions for cross-channel campaign management and marketing automation before standardizing on Adobe Campaign. The solution covers everything bpost bank needs, including the ability to automate marketing campaigns across online and offline channels, integrate with existing systems and provide a single repository of customer information. 

“We can deepen customer relationships with a cross-channel campaign tool that automates every customer communication for maximum impact.”

Julien Lebeau, CRM Expert, bpost bank

Numbers

  • 200 employees
  • 5th retail bank in Belgium
  • 1,1 million customers

Xploration

Bpost bank wanted to automate marketing campaigns across channels and obtain a 360-degree customer view to make offers relevant to customer needs.

Our solution

Adobe Campaign as the bank’s foundation for orchestrating campaigns and integrating data.

Integration

  • Adobe Marketing Cloud, including Adobe Campaign
  • Campaign management
  • Integrated customer profile
  • Cross-channel execution
  • Operational reporting
  • Marketing campaign management

Result

A leading Belgian bank advances cross-channel marketing capabilities with Adobe Marketing Cloud.