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Xplore Group takes Branditto to the next level

Branditto is a state-of-the-art multi-tenant scalable web-to-print solution, supporting Daddy Kate’s customers in a truly user-friendly manner.

Daddy Kate is one of the largest printing and communications companies in Belgium. Branditto is Daddy Kate’s online platform for marketing professionals, allowing them to efficiently create, manage and produce marketing materials. Branditto is more than only a web-to-print tool. From the very start, usability and user experience were Daddy Kate’s main concerns.

 

Daddy Kate creates workable templates, completely matching the client’s style and based on the customer’s demand. These templates are available in Branditto. From flyers and business cards, to letterhead paper and POS materials: customers find all necessary designs and templates in Branditto, are free to personalize them and send them off to print.

 

Xplore Group developed a user-friendliness environment, allowing anyone – especially marketeers – to get started with Branditto easily. The user chooses the appropriate template, changes or adds graphics, adds content and completes the order. Branditto allows colleagues to work together on a roles and tasks-based workflow. Additional marketing support features are available as well, such as brand guidelines and email campaign tools.

Xploration

Daddy Kate needed a reliable partner to audit their existing web-to-print tool and take it to the next level of usability and user-friendliness.

Our solution

Xplore Group created a ‘brand’ new solution – more than just a web-to-print tool – on the existing structure.

Integration

  • CHILI publisher
  • ERP integration
  • Responsive HTML/CSS
  • ElasticSearch
  • Symfony

Result

A state-of-the-art multi-tenant scalable solution that takes Daddy Cate’s business to the next level. Thanks to a strong co-creation methodology, Branditto is not only a strong, but also a fun tool to use.