Bring all your customers closer together and go full Omnichannel

Xplore Group built an omnichannel environment for JBC, based on Salesforce Commerce Cloud. The solutions support the digital interaction between JBC and its customers, both online and in-store.

JBC’s new web shop – online in 3 countries – strengthens the relationship between the Belgian fashion retailer and its customers. The web shop’s development was based on Salesforce Commerce Cloud.


The new web shop’s goal is to inspire the customers, among other things by offering editorial content, managed with Amplience. In the ‘My JBC’ section, the customers have access to personal information, such as order details (online and offline) and loyalty card balance. The customers can filter search results based on their favourite JBC stores, register bank cards to speed up the check-out process, and more.


Xplore Group also developed an in-store kiosk application to support the customers while visiting a JBC store. The application is available on some 400 kiosks in over 150 JBC stores. The application allows the customers to browse JBC’s entire fashion collection and check the items’ availability in the store of their choice.


  • Web shop in 3 countries
  • 400 kiosks in 150 stores
  • Europe’s 2nd web shop based on Salesforce Mobile First Architecture


JBC needed a solution to support its omnichannel strategy.

Our solution

Xplore Group developed an environment that offers JBC’s customers an omnichannel experience. The solution combines an inspiring web shop with an in-store kiosk application.


  • Inriver (PIM)
  • Omnichannel Integration Layer (OMS)
  • Selligent (CRM)
  • Centric OBP (POS, loyalty, gift card)
  • Amplience (CMS and Dynamic Media Service)
  • Google Analytics & Tag Manager
  • Ingenico (PSP)
  • Salesforce CDN (Cloudflare)
  • Logistics integration with DPD


The web shop and kiosk application bring JBC and its 2 million customers closer together. JBC benefits from the combination of the web shop and the stores. JBC offers its customers a true omnichannel experience.