Xplore Group built an omnichannel environment for JBC, based on Salesforce Commerce Cloud. The solutions support the digital interaction between JBC and its customers, both online and in-store.
JBC’s new web shop – online in 3 countries – strengthens the relationship between the Belgian fashion retailer and its customers. The web shop’s development was based on Salesforce Commerce Cloud.
The new web shop’s goal is to inspire the customers, among other things by offering editorial content, managed with Amplience. In the ‘My JBC’ section, the customers have access to personal information, such as order details (online and offline) and loyalty card balance. The customers can filter search results based on their favourite JBC stores, register bank cards to speed up the check-out process, and more.
Xplore Group also developed an in-store kiosk application to support the customers while visiting a JBC store. The application is available on some 400 kiosks in over 150 JBC stores. The application allows the customers to browse JBC’s entire fashion collection and check the items’ availability in the store of their choice.